Review your brand. Take this test.

Your brand is constantly evolving and just like a business plan or strategy it is not set and forget.

Every year you should review your goals, your network and your timeframes.

For example:

  • If you are thinking about taking on board roles you need to be building your profile and network two years out.
  • If you are seeking a promotion, you need to be known beyond the four walls of your business.
  • If you are a business and need to grow, you need to be contributing to debate in your market with something interesting to say.

There's enough competition to stand out in the market without making it harder by starting late or treading a well worn path.

Some things take time and creating an impressive market presence is one of those things. It also takes a fair bit of creativity to ensure it is unique.

With this in mind, I developed a diagnostic which I give to my clients to start them thinking about what it is they are communicating, what their goals are and most importantly, why they are in their market.

To celebrate Anderson Advisory's 2nd Birthday, I have created a condensed version to share with you: Branding Questionnaire

Do let me know what you think and also how you went. It can be tough to complete it on your own, so if you need some help please drop me a line or give me a call.


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