For many businesses this is a time for pilot programs and with a pilot comes the need to test ideas, concepts, brands or strategies in the market while keeping overheads low.

With this in mind, Anderson Advisory has developed two packages that will deliver insights and a market temperature check within a short time frame.


 

Pilot Package (2 month program)

This program has been designed for businesses that have a pilot, concept, brand or strategy they want to test in the market while keeping overheads low.

The program provides a base for testing by identifying the target market, developing key messages and online locations where it can be profiled and marketed, and most importantly, easily found by potential customers.

The package consists of the following:

  • Market Diagnostic
  • Planning Workshop
  • Target Market Overview
  • Profile development
  • Fortnightly 1 hour implementation coaching meetings
  • Weekly 15 minute implementation coaching sessions

On completion of this program clients will have:

  • A very clear view of their communications purpose;
  • A map detailing their target market and who their key stakeholders are;
  • A plan and techniques for engaging with stakeholders;
  • An online profile that attracts contacts and encourages potential customers;
  • Brand security with ownership (or a path to ownership) of internet real estate.

 

Pilot Package (3 month program)

The next level up from the two month program, this program has been designed for businesses that have a pilot, concept, brand or strategy they want to test at a deeper level in the market while keeping overheads low.

The program provides a base for testing by identifying the target market, developing key messages and online locations where it can be profiled and marketed, and most importantly, be easily found by potential customers.

In addition to the planning workshop and target market overview, the strategy workshop and Market Engagement Strategy will further develop the thinking around how the pilot can be taken to market and will deliver a comprehensive plan to assist with its promotion.

The package consists of the following:

  • Market Diagnostic
  • Planning Workshop
  • Target Market Overview
  • Strategy Workshop
  • Market Engagement Strategy
  • Profile development
  • Fortnightly 1 hour implementation coaching meetings
  • Weekly 15 minute implementation coaching sessions

On completion of this program clients will have:

  • A comprehensive communications strategy designed to increase market engagement and test stakeholder responsiveness;
  • A very clear view of their target market and who their key stakeholders are;
  • A plan and techniques for engaging with stakeholders;
  • Received executive coaching for each engagement;
  • An online profile that attracts contacts and encourages potential customers;
  • Brand security with ownership (or a path to ownership) of internet real estate.

 

Thank you for taking the time to read through these options. A complimentary one-on-one session is provided to answer any questions you may have.

For further information or to discuss your options please contact:

Nina Anderson
t:  +61 400 033 937
e:  nina@andersonadvisory.com.au
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